How To Write a Business Introductory Letter - Part Three
September 27th 2006 12:59
Your business introductory letter has to be aesthetically pleasing to the consumer. Check out How to Write a Business Introductory Letter Part 1 and Part 2 for further information on how to achieve this.
However, a letter that looks good also has to hold the consumer’s attention and this is achieved through words.
You may have enough financial funding to be able to employ a copywriter to transcribe the prose for your letter. You can expect to pay anywhere from around $80 per hour upwards. If your budget is a bit tight though, you may consider hiring a uni student or advertising for someone through your local Tafe or other private educational institutions.
Alternatively, you could take the leap and write the letter yourself. If you choose this option make sure that you check the following:
* the first sentence has to grab the reader’s attention (you achieve this through a discount offer or a catchy statement)
* don’t make the letter to0 bulky – keep to the facts
* ensure the letter has your correct contact details on it
* use spell check
* have a number of people read over the letter and analyse it before mailing it out
* make sure you have used appropriate punctuation
* make sure the letter is coherent (the letter needs to be understood by your target market so don’t make it to technical)
* highlight some of your business’ selling points (eg. family owned, higher level of service, open 7 days etc)
The hardest part of writing a business letter is getting the words onto paper and it can be quite a daunting task. The most important thing to remember is that the letter has to fulfill its purpose – to introduce the reader to your business and what it can offer them.
However, a letter that looks good also has to hold the consumer’s attention and this is achieved through words.
You may have enough financial funding to be able to employ a copywriter to transcribe the prose for your letter. You can expect to pay anywhere from around $80 per hour upwards. If your budget is a bit tight though, you may consider hiring a uni student or advertising for someone through your local Tafe or other private educational institutions.
Alternatively, you could take the leap and write the letter yourself. If you choose this option make sure that you check the following:
* the first sentence has to grab the reader’s attention (you achieve this through a discount offer or a catchy statement)
* don’t make the letter to0 bulky – keep to the facts
* ensure the letter has your correct contact details on it
* use spell check
* have a number of people read over the letter and analyse it before mailing it out
* make sure you have used appropriate punctuation
* make sure the letter is coherent (the letter needs to be understood by your target market so don’t make it to technical)
* highlight some of your business’ selling points (eg. family owned, higher level of service, open 7 days etc)
The hardest part of writing a business letter is getting the words onto paper and it can be quite a daunting task. The most important thing to remember is that the letter has to fulfill its purpose – to introduce the reader to your business and what it can offer them.
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Small Business Scope
Cinico