Small Business Scope - by Cinico

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The Balancing Act

September 29th 2006 11:48

Owning your own small business is hard work. It takes time, dedication and occasionally some ruthlessness to make it a success. But as you often hear people say – there is more to life than work, and this stands true for running your own small business.

People devote a lot of time into establishing their dream. They eat, sleep and breath every aspect of getting the business off the ground and helping it maintain flight. Often times, this is to the detriment of their personal lives, be it social or family

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How To Write a Business Introductory Letter - Part Three

September 27th 2006 12:59

Your business introductory letter has to be aesthetically pleasing to the consumer. Check out How to Write a Business Introductory Letter Part 1 and Part 2 for further information on how to achieve this.

However, a letter that looks good also has to hold the consumer’s attention and this is achieved through words

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How to Write a Business Introductory Letter - Part 2

September 14th 2006 09:45

In How to Write an Business Introductory Letter – Part 1, we covered the layout of your letter. We established that changing text colours, spacing and size can work to draw attention to your letter if used appropriately and in moderation.

Another factor to consider when writing your letter is the formatting
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How to Write a Business Introductory Letter - Part One

September 13th 2006 05:54

Depending on the type of small business you are operating, it may be an effective marketing approach to design and distribute a ‘Business Introductory Letter’.

This letter is basically an overview of your business that is designed to seize your target consumers’ attention and hopefully have them walking through your shop door or dialing your number

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How to Market Your Business – A Snap Shot

September 12th 2006 06:45

Many businesses are set up with the grandest of intentions and on the surface it would appear that they have every chance of success. Yet many of these businesses fail within the first twelve months of operation. There are, of course, many reasons for this. Factors include lack of capital (money) and not setting appropriate business foundations. Another common factor is a lack of marketing.

Some people assume that marketing is the brochures and the web-site that is set up for a small business. However, marketing is much, much more than that. Marketing is everything that you do to sell a product and retain a customer base. This can include things such as follow-up service calls, thank-you letters or a free barbeque for clients

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Basic Bookkeeping 101

September 11th 2006 11:59

As a small business owner you need to know your worth at every corner. Accountants are great for giving you your bottom line; however the paperwork flutters entirely into your filing cabinet. It’s also important that you understand the accounting fundamentals so that you can interpret the reports given to you by your accountant. So here’s a very brief overview (if you’d like further information send me a message or post a comment).

1) Your business will make income by

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Providing Quality Telephone Service

September 5th 2006 13:08

Often a customers’ first impression of your business will be obtained over the telephone. They may ring to find out your address, or get a quote – either way how you handle the phone call will play a part in determining whether the customer will utilize your service.

It’s difficult to provide quality phone service without a conscious effort as the customer cannot read your body language, therefore everything has to be portrayed via your voice

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What's In a Name?

September 4th 2006 12:56

Picking a name for your business is as stressful as naming your first born child. Unfortunately, there are no ‘100 Top Names to Name Your Business’ books in publish at the moment.

Your business name should make a statement to your customers. It should be catchy and original

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Customer Complaints - The Last Three Steps

September 2nd 2006 06:17

This post follows on from the first installment.

At this stage, you should have assessed who is making the complaint, listened to the complaint and showed that you heard and understood the complaint

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